Mcdonalds A Fast Food Chain - 1896 Words

McDonald’s Corporation is a multinational fast-food chain, established on 15 May, 1940 in San Bernardino, California, U.S.A. McDonald’s is well-known for their production of burgers in the fast food industry and are substantial players of delivering quick, reliable and convenient service to consumers. Since then, McDonald’s has been very successful in expanding its â€Å"Golden Arch† logo and methodology worldwide. Furthermore, McDonald’s is a dominant figure in the development of globalisation and has made an impact on food culture globally. McDonald’s menu expanded from cheeseburgers, French fries to include coffee, fruits, salads and wraps in response to target other consumers other than children and teenagers. They have been hugely successful for their spread of franchisees across the world. In addition, McDonald’s also aims to be sustainable economically, environmentally and socially across the world. It intends to achieve these t hree aims by implementing changes to its work ethics, suppliers and shareholders. However, in every success there are always criticisms. McDonald’s is often criticised for the food and its business practices, all of these factored into the health and wellbeing of every customer domestically and internationally. As there are researches and case studies out there focusing on the meat quality of McDonald’s burgers et cetera, very few talked about the other items that are included in McDonald’s menu such as coffee. Coffee remains to be a beneficialShow MoreRelatedThe Worlds Largest Chain of Fast-Food: McDonalds2102 Words   |  8 PagesIntroduction: McDonald is the world’s largest chain of fast-food chain of restaurants, which operates in the 119 countries of the world. It serves the 68 million customers daily. The company was first started in 1940 as small hamburger stand in California by Richard and Maurice McDonald. In 1948 it started to sell the hamburgers. In 1955 Ray Kroc joined the company as a franchise agent and then there was a massive growth for the company. The primary products of the McDonald’s are hamburgers, cheeseburgers, chickenRead MoreFast Food Chains And Customer Satisfaction Essay1721 Words   |  7 Pagesmany fast food chains operating around the world today. They are operating in the same competitive environment. Fast food chains have been competing with each other since the 1950s. Competitors in the fast food industry compete with each other on key attributes like price, service quality, access, product selection, innovation and customer satisfaction. Fast food chains around the world frequ ently engage in price wars. They lower their prices in order to gain more market share. Fast food chains changeRead MoreMcdonald s An Example Of A Service / Product Mix Essay1704 Words   |  7 Pageslooking at McDonald’s. McDonald’s is an example of a service/product mix – it is more service than product and it is intangible. McDonald’s Our whole concept was based on speed, lower prices and volume. A guy comes in; you ask him what he wants on his burgers; he says, I got to go back to the car to ask my wife. Wouldn t work. Mr McDonald McDonald’s is the largest fast food chain in the world both in terms of customers served and revenue generated. McDonald’s is a chain of fastRead MoreEssay about Competition Among Fast Food Chains1639 Words   |  7 PagesCompetition Among Fast Food Chains MARKETING INFORMATION NEED FOR THE FAST FOOD INDUSTRY To begin with, for the fast food industry around the world, the leading fast food chains; marketing information is wrapped around from convenience location, changing preference, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From marketing perspective, LOCATION for the fast food service toRead MoreThe Marketing Strategy Adopted By Mcdonald Essay856 Words   |  4 Pagesstrategy adopted by McDonald’s in order to adequately prepare the company for changes that occurred in the fast-food market. The aim of this case study is to depict the Healthy Menu which is part of the marketing strategy called Plan to Win Strategy that had been announced in 2003 after the company reported two consecutive years of loss. On the 7th May 2004, a documentary called Super Size Me was released to make people aware of the risks of having a diet based on fast food. McDonald’s was the focus ofRead MoreMcdonald s And Obesity : A Big Part On Why Americans Are Obese1690 Words   |  7 PagesSummary: The case study on McDonald’s and obesity discusses how McDonald’s is a big part on why Americans are obese. McDonald’s is the most famous, successful fast food restaurant not only in the United States, but worldwide. This is because McDonald’s is convenient, affordable, fast, and located literally everywhere. Many individuals blame McDonald’s for being the ultimate cause of obesity in the United States. This is because McDonald’s targets young children by creating the happy meals and addingRead MoreMcDonalds Supply Chain Management1142 Words   |  5 PagesMcDonald’s Supply Chain Supply chain management, or SCM, is concerned with managing the inputs of goods or services for final users from acquiring the raw materials through the end of the product’s useful life. The inputs of goods or services include a wide variety of activities not only in a single department in a company but also from different departments and outside the company; they are cross-functional activities that contain increasingly complex networks supply chains in the businessRead MoreEffective Advertising Planning and Implementation Paper1432 Words   |  6 PagesEffective Advertising Planning and Implementation Paper Name Date Instructor Effective Advertising Planning and Implementation Paper McDonalds Fast Food McDonalds is the largest chain of fast food restaurants that was founded in 1940 in San Bernardino, California by Ray Kroc. The company is currently headquartered in Oak Brook, Illinois. There are 47 million customers served each day in the franchise. The total employees that were recorded in 2008 were 40,000, which are spread all overRead MoreMcdonalds Essay1585 Words   |  7 PagesMcDonalds Faces Millennial Challenge by: Julie Jargon Aug 25, 2014 TOPICS:  Change; Competitive Positioning SUMMARY:  McDonalds is losing its luster with younger consumers. Customers in their 20s and 30s are defecting to competitors, in particular so-called fast-casual restaurants like Chipotle Mexican Grill and gourmet-burger chain Five Guys. Younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo mealRead MoreF 2014 McDonalds 21511 Words   |  7 Pagesï » ¿McDonalds Faces Millennial Challenge by: Julie Jargon Aug 25, 2014 TOPICS:  Change; Competitive Positioning SUMMARY:  McDonalds is losing its luster with younger consumers. Customers in their 20s and 30s are defecting to competitors, in particular so-called fast-casual restaurants like Chipotle Mexican Grill and gourmet-burger chain Five Guys. Younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo meal.

The Scarlet Letter By Nathaniel Hawthorne - 1201 Words

Inherently Flawed Nature â€Å"Here, there was the taint of deepest sin in the most sacred quality of human life, working such effect, that the world was only the darker for this woman’s beauty, and the more lost for the infant that she had borne† (Hawthorne 52). Nathaniel Hawthorne, a Dark Romanticism writer provides the book The Scarlet Letter, focusing on the idea of sin in a Puritan society exploring the basis of evil, sin, self destruction and mystery with the influence of Transcendentalism. The story comes to life on paper, March 16, 1850. Hawthorne was born 1804 and has family connections to the Salem Witch Trials creating heavy Puritan influence. The main character, Hester†¦show more content†¦Instead of the normal treatment which would be death, Dimmesdale has mercy on her. â€Å"The penalty thereof is death. But in their great mercy and tenderness of heart they have doomed Mistress Prynne to stand only a space of three hours on the platform of the pi llory, and then and thereafter, for the remainder of her natural life to wear a mark of shame upon her bosom (Hawthorne 59). Since Dimmesdale is the minister of the town, he is able to bend the rules and punishments foreshadowing what relationship and affections he may have towards Hester and Pearl. Through time the society begins to change their perspective on Hester; â€Å"Such helpfulness was found in her—so much power to do, and power to sympathise—that many people refused to interpret the scarlet A by its original signification. They said that it meant Able, so strong was Hester Prynne, with a woman s strength† (Hawthorne167). Although the letter A has a negative perspective influencing the way Hester is viewed, towards the end it changes and evolves into a form of identity for her, having everyone view the connection of the letter to her. Hester not only struggles physically but also mentally through the process of redeeming her name. Dimmesdale, as the Re verend of a Puritan society, is held to high expectations by the citizens, fighting an internal struggle hoping to someday let it out and gain his freedom. If Dimmesdale was found to be Pearl s father and the reason for Hester suffering,

Tort Law for Workplace - Health and Safety Act -myassignmenthelp

Question: Discuss about theTort Law for Workplace, Health and Safety Act. Answer: The Workplace, Health and Safety Act, 2006 is a law that regulates the safety and healthy working environment of workplaces in Singapore (Phillips et al., 2015). Employers need to take effective steps to maintain a hazard free and healthy work environment. Risk can be eliminated by checking the plants, instruments and equipments which are used on a daily basis, creating awareness in the workplace, maintaining safe working facilities. Risk can be managed by identifying the risks that are prevalent or are foreseeable. The owners need to ensure that healthy habits are cultivated in the workplace (Hofman, Burke Zohar, 2017). Safety measures should be undertaken by everyone, irrespective of their position. Every person at workplace shall be made to take reasonable steps to make sure no hazardous activities take place. Risk can be managed by promoting health awareness and also penalizing the culprits who do not encourage safety and healthy working (Reese, 2015). Safety at workplace is a b asic right which is mandatory for the owners to ensure. If any hazard takes place in any working environment that harms or injures an employee, the owners or the stakeholders shall be made liable. The owners of a factory or a workplace owe a duty of care towards their employee and their safe working. Safety at work place is a universal concept which has to be ensured at every working environment. The Employer or the Stakeholder is the owner under The Workplace, Health and Safety Act, 2006. To conduct risk, there has to be a robust functioning team to assess the risk. The Risk Assessment Team will ascertain specific risk areas and try to redress the same (Kvorning, Hasle Christensen, 2015). The Risk Assessment Team will comprise of the Team Manager and a few members under him. The team will have contractors, suppliers, and also have representations from both managerial and non-managerial levels. The team shall identify all the risks attached with the workplace and shall identify the units that have chances of causing hazard at the workplace. Therefore to conduct risk assessment, a proper understanding and knowledge of the workplace is mandatory. Every department, work area has to be properly checked to ensure that there is no scope of risk. The risk assessment team has to be in constant touch with the employees to know if any department is at a risk. Hazards Identified Who might be harmed and how? What are they already doing? What further action(s) is/are necessary? Action by who? Falls from height The employers working on water tanks on the terrace without any proper head gear will suffer head injury. The RA Team does not give new head gears and does not provide metal slings to climb. Proper head gear has to be arranged and there is a need for an ambulance to take the injured to the hospital immediately. The suppliers and contractors have to provide sturdy head gears and metal slings. Slips, trips and falls The employers working on construction of marble floors. The RA team has made anti-skid floors which are not fully functional. Strictly ensure water damage clean up services and water restoration services. The sewage team has to be contacted who need to clean the residual water and make sure there is no water blockage. Falling objects Ceiling fell on employees who were working on the ground floor. The team is looking at the construction and ensuring no cheap and poor construction material has been used. Qualified engineers and contractors need to be hired who are equipped to construct long lasting buildings which are not prone to collapse. Suppliers of raw materials have to be properly hired who are responsible for providing substances for construction. Egg-shell rule applies in cases when the defendant could not have foreseen the damage caused by his action. In the present case, there was an unintentional damage which is used for the test of reasonable foresee ability (Gilber Gilbert, 2017). This tries to help the defendants in cases of damage that arises due to any fault of the defendant. In this case, a video was sent to Nancys mother wherein she believed that her daughter has drowned and died. In this case, there was no duty of care owed to Nancys mother and she suffered psychiatric injury as a result of her inability to take the news. Balu did not have any duty of care towards Nancys mother and he could not foresee that the video could trigger such an emotion in her mother that she would suffer psychiatric injury. The egg shell rule applies in this case which is the primary case in situations when the defendant cannot reasonably foresee any damage. Therefore no duty of care can be established in this case and therefore he cann ot be held liable. Kelvin is in charge of a canoe team in Dave School. The School plans to take students on a canoe trip and on the way suffer serious accident. Negligence is defined as the breach of a legal duty to take care (Goldberg, Sebok Zipursky, 2016). To prove a case of breach of legal duty, is it important to understand whether there existed a duty of care. There are three elements to establish negligence: There exists a duty of care and there has been a breach of that duty resulting in damage which is not too remote (Wright, 2017). Novus actus interveniens breaks the chain of causation in cases where the defendant wants to absolve himself of all his liabilities. Novus actus interveniens could be any act that has broken the chain of causation like Act of God (Avraham, 2014). In the present case, the practice was done on a rainy day hence, the accident could be foreseen by a man of prudence. Kelvin knew it was a rainy day hence there were maximum chances of an accident, therefore, Kelvin is li able for negligence. Kelvin owed a duty of care to his students and he has breached his duty of care. Dave School being the employer is vicariously liable for the acts of his employers, that is, Kelvin because he is the teacher. Reference Avraham, R. (2014). Database of state tort law reforms (5th). Gilbert, R. J., Gilbert, P. T. (2017).Maryland Tort Law Handbook. LexisNexis. Goldberg, J. C., Sebok, A. J., Zipursky, B. C. (2016).Tort Law: Responsibilities and Redress. Wolters Kluwer law business. Hofmann, D. A., Burke, M. J., Zohar, D. (2017). 100 years of occupational safety research: From basic protections and work analysis to a multilevel view of workplace safety and risk.Journal of Applied Psychology,102(3), 375. Kvorning, L. V., Hasle, P., Christensen, U. (2015). Motivational factors influencing small construction and auto repair enterprises to participate in occupational health and safety programmes.Safety science,71, 253-263. Phillips, J. A., Holland, M. G., Baldwin, D. D., Gifford-Meuleveld, L., Mueller, K. L., Perkison, B., ... Dreger, M. (2015). Marijuana in the workplace: Guidance for occupational health professionals and employers: Joint guidance statement of the American Association of Occupational Health Nurses and the American College of Occupational and Environmental Medicine.Workplace health safety,63(4), 139-164. Reese, C. D. (2015).Occupational health and safety management a practical approach. CRC press. Wright, J. (2017).Tort law and human rights. Bloomsbury Publishing.

Marketing Commodities Business and Services

Question: Describe about the Marketing Commodities for Business and Services. Answer: Introduction Marketing is the process of socializing the value of commodities and services to the customers with a target for selling the commodities and services. This process is quite vital procedure of business that concentrates on attracting the customers. If this functioning is appropriately planned and at the same time implemented properly then the firm can increase its sales, goodwill, brand, loyal customers, and profits. Now a day, business world desires to adopt every business in a workable marketing strategy as they can accomplished their aims and achieve high competitive benefits and at the same time could receive higher profits (Parker, 2016). Here, in this paper, the researcher has discussed the marketing strategy along with the marketing environment that presents the marketing analysis of Ecostore that aims to provide ecofriendly home care and beauty and personal care commodities. Company aims in proving its eco-friendly products to the environmentally friendly and aware consumers. The researcher has used different approaches and marketing strategy of Ecostore. This report discusses the marketing strategies like its products, customers, price, promotions; those are used by the company. And at last, the conclusion of the whole report has been provided that how and what strategies have been adopted by the company. Background and Positioning of Ecostore According to the website of Ecostore, the major aim of their business is to provide ecofriendly goods to the environmentally aware customers. The company was started by Malcolm Rands along with his wife Meanie in an eco-village in New Zealand. The company was founded in the year 1993. Malcolm Rands has always used sustainable and organic products in their layout but found that they are still very much exposed to toxic chemicals via cleaning products and body care products they are applying (Robin, 2003). Ecostore is a proud New Zealand Company, which is manufacturing its products in Auckland that are healthier for people and the environment. The Company first started its work on the laundry products with a commitment that their products would work as good as mainstream brands without creating any side effects. The commitment of the company still continues to today and still always examine the safety of an ingredient to the health of the people and to the environment. As the number of consumers grows, Ecostore went to Freemans Bay and opened its first retail store (Jackson, 2014). The company increased its products range that includes household cleaners, body and baby care commodities in 2005. The company got launched in the supermarkets of New Zealand in year the 2002, Australia in 2004, and in the United States in the year, 2009. In Ecostore, sustainable practices are all about to assured their business that remains viable and gives lasting advantages to the society and on environmental aspects. The firms approach to environmental strategy is accordance to the vigorous verification as well as regulation of material risks across entire phases of its business which begins from exploration to growth (Reinforcing sustainable practices by sharing cases of appropriation, 2013). The management of the company associates with all shareholders and apply their perspective in the decision-making within the company. The company owns and executes varieties of the products within different nations. The firms marketing environment includes the forces outside marketing which has impacts on marketing managements potentiality for establishing and maintaining accomplish transactions through its aimed consumers. The ranges of Ecostore are now over 100 products and have massive formulation and design makeover. The company was rebranded in the year 2012 and becomes more effective. For the successful management of the firm, it operates in a workforce that signifies its principles, values and the communities in which it functions. The company aims to recruit from its host societies to attract people who are committed to the accomplishment of the company as well as a flourish on performing in high performing groups (Skinner, 2002). The company is committed to developing the abilities and talents of its management. Ecostore now operates in over 100 products in New Zealand and is available in 900 supermarkets of Australia, Korea, Singapore, USA and many others. Sustainable Practices of Ecostore Sustainable practices rely on biodiversity along with its aligned ecosystem services like air and water. Today, competition for land and water resources is growing day by day and also there increases concentration from policy makers and various shareholders that effectively handle all these resources (Verbeek and Mommaas, 2008). In order to avoid environmental affects and at the same time to protect and safe environment, Ecostore has committed to environmental obligations which include that the company will not produce any product that can have a harmful effect on the environment. Ecostore is the only small and medium sized enterprise that is among the top five brands with ecofriendly results, along with the major companies like, Toyota and the Body Shop. The sustainable practices depend on the companys potentiality for obtaining a relevant quantity and quality of water (Bohannon, 2007). The CEO of the Ecostore Malcolm Rande stated that the ability of the company to stand out with hu ge brands in environmental products demonstrates the company determined to focus on providing healthier products and winning more customers. Ecostore, which was founded in the year 1993, was not only for providing products that are better for the environment but also for the health of peoples. Sustainability has been at the core of the company prospectus and objectives. The subject of the company regarding the sustainability is eco-friendly since its initiation. Malcolm Randes expresses that sustainability is a passion for their company and also works as a guide to it. The management of the Ecostore always ensures that the practices of sustainability get applied in the manufacturing process of the products (Rutkauskas, 2012). The Company also ensures that the practices are also involved in the selection procedures of suppliers, packaging, and other features of the business that includes staff management and the involvement of community. Eighty percent of the human population wants to buy products from organizations that are environmentally and socially responsible. Respondents of a research conveyed that the issue of sust ainability effects their choices or brand. Ecostore wants their consumers to look and examine critically the products they choose. The company regularly asks for feedback and response from its buyers, so that it could find some aided ways to enhance their products and service quality (Thiele, 2013). Company also identifies opportunities to educate the consumers on sustainability. . Marketing Strategy of Ecostore The marketing strategy of any company involves the examination of the market, and the question of which product to offer and what range of customers would be suitable for that price group. Ecostore has decided that there is a range of eco-friendly products demands due to continues pollution across the world (Robinson, 2012). Company marketing strategy involves the owning and operating the range of products that are only diversified with the tag of being environmental friendly. The strategy of the company has remained unchanged from the decade which has enabled it to gain superior margins throughout the economic and commodity cycles. Ecostore has always utilized a disciplined approach which has now become its proven strategy (Goodall, 2012). The strategy of the company thus allows it invest and grow their businesses throughout the economic cycles that have delivered them with strong relation with their shareholders. Some of the marketing strategy used by Ecostore has been mentioned be low: Ecostore main products, services, suppliers and customers Ecostore offers a wide range of commercial and health products. The company works in the field of Laundry, Dish wash; Home care products like hand and body wash products, skin and hair care products, baby and ultra-sensitive products. These products of the company are of good quality and always satisfy their customers. The suppliers and contractors list of this company also ranges in numbers. The company gets supply of its raw materials from major organization across the globe. Ecostore offers substitute products compare to other harsh products that are available at the retailers shop. The target audience for the Ecostore is that range or group of customers that have positive thinking regarding the eco-friendly products. The company also aims in targeting those females who dont want to affect their body and families from products that are made of toxic chemicals (Huang, Liang and Yi, 2015). As eighty percent of the people want sustainable products, the second target audience for the company is the females between the age group of 35-55. Ladies of these age bar are conscious about their family and environment and always chooses the best environmentally friendly products. Pricing Strategy of Ecostore Pricing strategy is one of the most important elements needed for the success of the company. It is directly related to the product positioning and is an important strategic issue. It is the strategy used by firms to attract customers into their company. Ecostore has a diverse range of opportunities in the todays world and also has the strength and flexibility to pursue these opportunities (Huang, Liang and Yi, 2015). The Company has implemented the strategy of safe productivity and quality assets to preserve the margins and for releasing stronger cash flows. Promotional strategy used by Ecostore Promotion means raising awareness among the customers of a certain product in order to generate sales and to create brand loyalty. It is one of the elements of marketing mix and if the strategy is implied appropriately, then it can play an important role in accomplishing the objective of the firm. The company has approached on a strategy that focuses on the value chain and developing cash returns to the shareholders. The company has created its value in all market conditions (?in?era et al., 2014). The company tremendously achieved growth after it started to sell eco-friendly products to consumers. The company has managed to create a reputed image before the people. The company is always focusing in emphasizing and characterizing the acquisition, mainly the influences of the products in the environment. The company has gained market share in the eco-friendly industry and has now become the market leader in the file of the eco-friendly products. Distribution strategy of Ecostore The foremost strategy of Ecostore is to own and operate large, low-cost and expandable assets that are distinguished by commodity, geography, and market. The strategies have made it imply more predictable business performance that reinforces the creation of values for shareholders, and other stakeholders. As the company is founded on diversification, it has recruited a workforce that reflects the values and the commodities in which it operates (Kim, Gi-Pyoung, 2010). The company aims in recruiting mostly from the host communities so that it can attract more calibre and capable individuals who are committed to the success of the organization. Ecostore is committed to developing the skills and talents of its workforce, and this makes the company look different from its competitors. Comparison of marketing mix between Ecostore and Earth Choice In order to meet worlds requirement for eco-friendly products is now the domain of the management of the Ecostore. One of major rival of Ecostore in terms of sell and revenue is another eco-friendly products manufacturer, namely, Earths Choice. The company has got an overall satisfaction rate of eighty percent in comparison to Ecostore, which got only seventy-five percent. Both the company has positive remarks in terms of cleanliness and environmental friendliness products (Kim, Gi-Pyoung, 2010). The average price for the laundry product of the Earth Choice is 6.65kg that is relatively lower than the price of Ecostore which is 8.35/kg. Another major competitor that wins over Ecostore in terms of price is Omo, which is a mainstream laundry brands and cost 6/kg for laundry products. SWOT Analysis of Ecostore Strengths- The foremost strength of the company is its environmental friendly products. This indicates to a point that the target market of the company would also the people who are eco-friendly. Another major strength of the company is that customers are getting satisfaction with its products. The sustainability programs of the company have been very positive in attracting customers towards the product which are ecofriendly. Strength of the company is its expansion in the range of products and high brand loyalty (Kim, Gi-Pyoung, 2010). The company has also expanded its e-commerce activities that have helped the company in getting more customers. Weakness- one of the foremost weaknesses of Ecostore is that the company has not yet managed to get number of layouts in the list developed countries except Australia. Many products of the company are at the verge of decline. Company also lacks expertise in advertising and many of its rivals just grab the market from their unique advertisement style. Opportunities- the world is now against the use of animal products, and as the products of Ecostore are eco-friendly it will surely gain more consumers. Ecostore has also the opportunity to expand its ecofriendly products program that will increase the awareness of organic and eco-friendly products to the people (Kim, Gi-Pyoung, 2010). Company can also expand its market through the medium of online sell, as there has continues increase in terms of online buyers. Threats- The major threat for the company is the shrinking and unstable economic condition that influence the people awareness and make them buy cheap and unhygienic products. Ecostore has also get tough competition in terms of body products as there are many rival companies that are also producing quality products. Another major threat for Ecostore is the risks of material supply. Conclusion and Recommendation From the above report, it has been concluded that in Ecostore, sustainable practices is all about assured their business that remains viable and gives lasting advantages to the society, environmental aspects. The firms approach to environmental strategy is accordance to the vigorous verification as well as regulation of material risks across entire phases of its business which begins from exploration to growth. The strategy of Ecostore is to own and execute broad, lower cost assets spread by market, commodity and to provide ecofriendly products. Their strategy has remained unmodified which has allowed them to give superior limits all over economic and product cycle for much more years (Esty and Winston, 2006). The study also identifies that Company can also expand its market through the medium of online sell, as there has continues increase in terms of online buyers. It also demonstrates that Ecostore is committed to developing the skills and talents of its workforce, and this makes the company look different from its competitors. Ecostore has implied various principles for their manufacturing and management practices that include the morals like developing products that are safer for the environment and are guaranteed to give better results than the ordinary market products. In order to avoid environmental effects and at the same time to protect and safe environment, Ecostore has committed to environmental obligations which include that the company will not use any of the toxic chemicals that are harmful for humankind and for environment. The firm also develops principles and values in their Environment GLD for guiding their business in developing compensatory actions. The company should look for its current issues and threats and need to make strategies according to it for gaining a competitive advantage over its competitors. Ecostore needs to implement various strategies in the form of acquisition, mergers, and joint venture to increase its market. The company should also advertise more and should also extend their market to the men. References Bohannon, J. (2007). Guiding Countries and Companies to Sustainable Practices. Science. ?in?era, J., Stejskal, J., Mach, M. and Lupa?, M. (2014). Organic food is fertilised at night: Why people (do not) buy environmentally friendly products. Envigogika, 9(1). Esty, D. and Winston, A. (2006). Green to gold. New Haven [Conn.]: Yale University Press. Goodall, C. (2012). Sustainability. London: Hodder Stoughton. Huang, C., Liang, W. and Yi, S. (2015). Cloud-based design for disassembly to create environmentally friendly products. J Intell Manuf. Jackson, T. (2014). Local Economy special edition on Australia and New Zealand: Commentary. Local Economy, 30(1), pp.5-11. Kim, Gi-Pyoung, (2010). A study on the CRM strategy for medium and small industry of distribution. journalofdistributionscience, 8(3), pp.37-47. Parker, M. (2016). Price-setting behaviour in New Zealand. New Zealand Economic Papers, pp.1-20. Reinforcing sustainable practices by sharing cases of appropriation. (2013). Archives of Design Research. Robin, L. (2003). Environmental Histories of New Zealand. New Zealand Geographer, 59(1), pp.67-68. Robinson, Z. (2012). Sustainability. Singapore: Marshall Cavendish Editions. Rutkauskas, A. (2012). Using Sustainability Engineering to Gain Universal Sustainability Efficiency. Sustainability, 4(12), pp.1135-1153. Skinner, B. (2002). Marketing in the New Millennium:. Journal of Pharmaceutical Marketing Management, 13(2), pp.73-80. Thiele, L. (2013). Sustainability. Cambridge: Polity. Verbeek, D. and Mommaas, H. (2008). Transitions to Sustainable Tourism Mobility: The Social Practices Approach. Journal of Sustainable Tourism, 16(6), p.629.