Mcdonalds A Fast Food Chain - 1896 Words

McDonald’s Corporation is a multinational fast-food chain, established on 15 May, 1940 in San Bernardino, California, U.S.A. McDonald’s is well-known for their production of burgers in the fast food industry and are substantial players of delivering quick, reliable and convenient service to consumers. Since then, McDonald’s has been very successful in expanding its â€Å"Golden Arch† logo and methodology worldwide. Furthermore, McDonald’s is a dominant figure in the development of globalisation and has made an impact on food culture globally. McDonald’s menu expanded from cheeseburgers, French fries to include coffee, fruits, salads and wraps in response to target other consumers other than children and teenagers. They have been hugely successful for their spread of franchisees across the world. In addition, McDonald’s also aims to be sustainable economically, environmentally and socially across the world. It intends to achieve these t hree aims by implementing changes to its work ethics, suppliers and shareholders. However, in every success there are always criticisms. McDonald’s is often criticised for the food and its business practices, all of these factored into the health and wellbeing of every customer domestically and internationally. As there are researches and case studies out there focusing on the meat quality of McDonald’s burgers et cetera, very few talked about the other items that are included in McDonald’s menu such as coffee. Coffee remains to be a beneficialShow MoreRelatedThe Worlds Largest Chain of Fast-Food: McDonalds2102 Words   |  8 PagesIntroduction: McDonald is the world’s largest chain of fast-food chain of restaurants, which operates in the 119 countries of the world. It serves the 68 million customers daily. The company was first started in 1940 as small hamburger stand in California by Richard and Maurice McDonald. In 1948 it started to sell the hamburgers. In 1955 Ray Kroc joined the company as a franchise agent and then there was a massive growth for the company. The primary products of the McDonald’s are hamburgers, cheeseburgers, chickenRead MoreFast Food Chains And Customer Satisfaction Essay1721 Words   |  7 Pagesmany fast food chains operating around the world today. They are operating in the same competitive environment. Fast food chains have been competing with each other since the 1950s. Competitors in the fast food industry compete with each other on key attributes like price, service quality, access, product selection, innovation and customer satisfaction. Fast food chains around the world frequ ently engage in price wars. They lower their prices in order to gain more market share. Fast food chains changeRead MoreMcdonald s An Example Of A Service / Product Mix Essay1704 Words   |  7 Pageslooking at McDonald’s. McDonald’s is an example of a service/product mix – it is more service than product and it is intangible. 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This is because McDonald’s is convenient, affordable, fast, and located literally everywhere. Many individuals blame McDonald’s for being the ultimate cause of obesity in the United States. This is because McDonald’s targets young children by creating the happy meals and addingRead MoreMcDonalds Supply Chain Management1142 Words   |  5 PagesMcDonald’s Supply Chain Supply chain management, or SCM, is concerned with managing the inputs of goods or services for final users from acquiring the raw materials through the end of the product’s useful life. The inputs of goods or services include a wide variety of activities not only in a single department in a company but also from different departments and outside the company; they are cross-functional activities that contain increasingly complex networks supply chains in the businessRead MoreEffective Advertising Planning and Implementation Paper1432 Words   |  6 PagesEffective Advertising Planning and Implementation Paper Name Date Instructor Effective Advertising Planning and Implementation Paper McDonalds Fast Food McDonalds is the largest chain of fast food restaurants that was founded in 1940 in San Bernardino, California by Ray Kroc. The company is currently headquartered in Oak Brook, Illinois. There are 47 million customers served each day in the franchise. The total employees that were recorded in 2008 were 40,000, which are spread all overRead MoreMcdonalds Essay1585 Words   |  7 PagesMcDonalds Faces Millennial Challenge by: Julie Jargon Aug 25, 2014 TOPICS:  Change; Competitive Positioning SUMMARY:  McDonalds is losing its luster with younger consumers. Customers in their 20s and 30s are defecting to competitors, in particular so-called fast-casual restaurants like Chipotle Mexican Grill and gourmet-burger chain Five Guys. Younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo mealRead MoreF 2014 McDonalds 21511 Words   |  7 Pagesï » ¿McDonalds Faces Millennial Challenge by: Julie Jargon Aug 25, 2014 TOPICS:  Change; Competitive Positioning SUMMARY:  McDonalds is losing its luster with younger consumers. 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