Mcdonalds A Fast Food Chain - 1896 Words

McDonald’s Corporation is a multinational fast-food chain, established on 15 May, 1940 in San Bernardino, California, U.S.A. McDonald’s is well-known for their production of burgers in the fast food industry and are substantial players of delivering quick, reliable and convenient service to consumers. Since then, McDonald’s has been very successful in expanding its â€Å"Golden Arch† logo and methodology worldwide. Furthermore, McDonald’s is a dominant figure in the development of globalisation and has made an impact on food culture globally. McDonald’s menu expanded from cheeseburgers, French fries to include coffee, fruits, salads and wraps in response to target other consumers other than children and teenagers. They have been hugely successful for their spread of franchisees across the world. In addition, McDonald’s also aims to be sustainable economically, environmentally and socially across the world. It intends to achieve these t hree aims by implementing changes to its work ethics, suppliers and shareholders. However, in every success there are always criticisms. McDonald’s is often criticised for the food and its business practices, all of these factored into the health and wellbeing of every customer domestically and internationally. As there are researches and case studies out there focusing on the meat quality of McDonald’s burgers et cetera, very few talked about the other items that are included in McDonald’s menu such as coffee. Coffee remains to be a beneficialShow MoreRelatedThe Worlds Largest Chain of Fast-Food: McDonalds2102 Words   |  8 PagesIntroduction: McDonald is the world’s largest chain of fast-food chain of restaurants, which operates in the 119 countries of the world. It serves the 68 million customers daily. The company was first started in 1940 as small hamburger stand in California by Richard and Maurice McDonald. In 1948 it started to sell the hamburgers. In 1955 Ray Kroc joined the company as a franchise agent and then there was a massive growth for the company. The primary products of the McDonald’s are hamburgers, cheeseburgers, chickenRead MoreFast Food Chains And Customer Satisfaction Essay1721 Words   |  7 Pagesmany fast food chains operating around the world today. They are operating in the same competitive environment. Fast food chains have been competing with each other since the 1950s. Competitors in the fast food industry compete with each other on key attributes like price, service quality, access, product selection, innovation and customer satisfaction. Fast food chains around the world frequ ently engage in price wars. They lower their prices in order to gain more market share. Fast food chains changeRead MoreMcdonald s An Example Of A Service / Product Mix Essay1704 Words   |  7 Pageslooking at McDonald’s. McDonald’s is an example of a service/product mix – it is more service than product and it is intangible. McDonald’s Our whole concept was based on speed, lower prices and volume. A guy comes in; you ask him what he wants on his burgers; he says, I got to go back to the car to ask my wife. Wouldn t work. Mr McDonald McDonald’s is the largest fast food chain in the world both in terms of customers served and revenue generated. McDonald’s is a chain of fastRead MoreEssay about Competition Among Fast Food Chains1639 Words   |  7 PagesCompetition Among Fast Food Chains MARKETING INFORMATION NEED FOR THE FAST FOOD INDUSTRY To begin with, for the fast food industry around the world, the leading fast food chains; marketing information is wrapped around from convenience location, changing preference, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From marketing perspective, LOCATION for the fast food service toRead MoreThe Marketing Strategy Adopted By Mcdonald Essay856 Words   |  4 Pagesstrategy adopted by McDonald’s in order to adequately prepare the company for changes that occurred in the fast-food market. The aim of this case study is to depict the Healthy Menu which is part of the marketing strategy called Plan to Win Strategy that had been announced in 2003 after the company reported two consecutive years of loss. On the 7th May 2004, a documentary called Super Size Me was released to make people aware of the risks of having a diet based on fast food. McDonald’s was the focus ofRead MoreMcdonald s And Obesity : A Big Part On Why Americans Are Obese1690 Words   |  7 PagesSummary: The case study on McDonald’s and obesity discusses how McDonald’s is a big part on why Americans are obese. McDonald’s is the most famous, successful fast food restaurant not only in the United States, but worldwide. This is because McDonald’s is convenient, affordable, fast, and located literally everywhere. Many individuals blame McDonald’s for being the ultimate cause of obesity in the United States. This is because McDonald’s targets young children by creating the happy meals and addingRead MoreMcDonalds Supply Chain Management1142 Words   |  5 PagesMcDonald’s Supply Chain Supply chain management, or SCM, is concerned with managing the inputs of goods or services for final users from acquiring the raw materials through the end of the product’s useful life. The inputs of goods or services include a wide variety of activities not only in a single department in a company but also from different departments and outside the company; they are cross-functional activities that contain increasingly complex networks supply chains in the businessRead MoreEffective Advertising Planning and Implementation Paper1432 Words   |  6 PagesEffective Advertising Planning and Implementation Paper Name Date Instructor Effective Advertising Planning and Implementation Paper McDonalds Fast Food McDonalds is the largest chain of fast food restaurants that was founded in 1940 in San Bernardino, California by Ray Kroc. The company is currently headquartered in Oak Brook, Illinois. There are 47 million customers served each day in the franchise. The total employees that were recorded in 2008 were 40,000, which are spread all overRead MoreMcdonalds Essay1585 Words   |  7 PagesMcDonalds Faces Millennial Challenge by: Julie Jargon Aug 25, 2014 TOPICS:  Change; Competitive Positioning SUMMARY:  McDonalds is losing its luster with younger consumers. Customers in their 20s and 30s are defecting to competitors, in particular so-called fast-casual restaurants like Chipotle Mexican Grill and gourmet-burger chain Five Guys. Younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo mealRead MoreF 2014 McDonalds 21511 Words   |  7 Pagesï » ¿McDonalds Faces Millennial Challenge by: Julie Jargon Aug 25, 2014 TOPICS:  Change; Competitive Positioning SUMMARY:  McDonalds is losing its luster with younger consumers. Customers in their 20s and 30s are defecting to competitors, in particular so-called fast-casual restaurants like Chipotle Mexican Grill and gourmet-burger chain Five Guys. Younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo meal.

The Scarlet Letter By Nathaniel Hawthorne - 1201 Words

Inherently Flawed Nature â€Å"Here, there was the taint of deepest sin in the most sacred quality of human life, working such effect, that the world was only the darker for this woman’s beauty, and the more lost for the infant that she had borne† (Hawthorne 52). Nathaniel Hawthorne, a Dark Romanticism writer provides the book The Scarlet Letter, focusing on the idea of sin in a Puritan society exploring the basis of evil, sin, self destruction and mystery with the influence of Transcendentalism. The story comes to life on paper, March 16, 1850. Hawthorne was born 1804 and has family connections to the Salem Witch Trials creating heavy Puritan influence. The main character, Hester†¦show more content†¦Instead of the normal treatment which would be death, Dimmesdale has mercy on her. â€Å"The penalty thereof is death. But in their great mercy and tenderness of heart they have doomed Mistress Prynne to stand only a space of three hours on the platform of the pi llory, and then and thereafter, for the remainder of her natural life to wear a mark of shame upon her bosom (Hawthorne 59). Since Dimmesdale is the minister of the town, he is able to bend the rules and punishments foreshadowing what relationship and affections he may have towards Hester and Pearl. Through time the society begins to change their perspective on Hester; â€Å"Such helpfulness was found in her—so much power to do, and power to sympathise—that many people refused to interpret the scarlet A by its original signification. They said that it meant Able, so strong was Hester Prynne, with a woman s strength† (Hawthorne167). Although the letter A has a negative perspective influencing the way Hester is viewed, towards the end it changes and evolves into a form of identity for her, having everyone view the connection of the letter to her. Hester not only struggles physically but also mentally through the process of redeeming her name. Dimmesdale, as the Re verend of a Puritan society, is held to high expectations by the citizens, fighting an internal struggle hoping to someday let it out and gain his freedom. If Dimmesdale was found to be Pearl s father and the reason for Hester suffering,

Tort Law for Workplace - Health and Safety Act -myassignmenthelp

Question: Discuss about theTort Law for Workplace, Health and Safety Act. Answer: The Workplace, Health and Safety Act, 2006 is a law that regulates the safety and healthy working environment of workplaces in Singapore (Phillips et al., 2015). Employers need to take effective steps to maintain a hazard free and healthy work environment. Risk can be eliminated by checking the plants, instruments and equipments which are used on a daily basis, creating awareness in the workplace, maintaining safe working facilities. Risk can be managed by identifying the risks that are prevalent or are foreseeable. The owners need to ensure that healthy habits are cultivated in the workplace (Hofman, Burke Zohar, 2017). Safety measures should be undertaken by everyone, irrespective of their position. Every person at workplace shall be made to take reasonable steps to make sure no hazardous activities take place. Risk can be managed by promoting health awareness and also penalizing the culprits who do not encourage safety and healthy working (Reese, 2015). Safety at workplace is a b asic right which is mandatory for the owners to ensure. If any hazard takes place in any working environment that harms or injures an employee, the owners or the stakeholders shall be made liable. The owners of a factory or a workplace owe a duty of care towards their employee and their safe working. Safety at work place is a universal concept which has to be ensured at every working environment. The Employer or the Stakeholder is the owner under The Workplace, Health and Safety Act, 2006. To conduct risk, there has to be a robust functioning team to assess the risk. The Risk Assessment Team will ascertain specific risk areas and try to redress the same (Kvorning, Hasle Christensen, 2015). The Risk Assessment Team will comprise of the Team Manager and a few members under him. The team will have contractors, suppliers, and also have representations from both managerial and non-managerial levels. The team shall identify all the risks attached with the workplace and shall identify the units that have chances of causing hazard at the workplace. Therefore to conduct risk assessment, a proper understanding and knowledge of the workplace is mandatory. Every department, work area has to be properly checked to ensure that there is no scope of risk. The risk assessment team has to be in constant touch with the employees to know if any department is at a risk. Hazards Identified Who might be harmed and how? What are they already doing? What further action(s) is/are necessary? Action by who? Falls from height The employers working on water tanks on the terrace without any proper head gear will suffer head injury. The RA Team does not give new head gears and does not provide metal slings to climb. Proper head gear has to be arranged and there is a need for an ambulance to take the injured to the hospital immediately. The suppliers and contractors have to provide sturdy head gears and metal slings. Slips, trips and falls The employers working on construction of marble floors. The RA team has made anti-skid floors which are not fully functional. Strictly ensure water damage clean up services and water restoration services. The sewage team has to be contacted who need to clean the residual water and make sure there is no water blockage. Falling objects Ceiling fell on employees who were working on the ground floor. The team is looking at the construction and ensuring no cheap and poor construction material has been used. Qualified engineers and contractors need to be hired who are equipped to construct long lasting buildings which are not prone to collapse. Suppliers of raw materials have to be properly hired who are responsible for providing substances for construction. Egg-shell rule applies in cases when the defendant could not have foreseen the damage caused by his action. In the present case, there was an unintentional damage which is used for the test of reasonable foresee ability (Gilber Gilbert, 2017). This tries to help the defendants in cases of damage that arises due to any fault of the defendant. In this case, a video was sent to Nancys mother wherein she believed that her daughter has drowned and died. In this case, there was no duty of care owed to Nancys mother and she suffered psychiatric injury as a result of her inability to take the news. Balu did not have any duty of care towards Nancys mother and he could not foresee that the video could trigger such an emotion in her mother that she would suffer psychiatric injury. The egg shell rule applies in this case which is the primary case in situations when the defendant cannot reasonably foresee any damage. Therefore no duty of care can be established in this case and therefore he cann ot be held liable. Kelvin is in charge of a canoe team in Dave School. The School plans to take students on a canoe trip and on the way suffer serious accident. Negligence is defined as the breach of a legal duty to take care (Goldberg, Sebok Zipursky, 2016). To prove a case of breach of legal duty, is it important to understand whether there existed a duty of care. There are three elements to establish negligence: There exists a duty of care and there has been a breach of that duty resulting in damage which is not too remote (Wright, 2017). Novus actus interveniens breaks the chain of causation in cases where the defendant wants to absolve himself of all his liabilities. Novus actus interveniens could be any act that has broken the chain of causation like Act of God (Avraham, 2014). In the present case, the practice was done on a rainy day hence, the accident could be foreseen by a man of prudence. Kelvin knew it was a rainy day hence there were maximum chances of an accident, therefore, Kelvin is li able for negligence. Kelvin owed a duty of care to his students and he has breached his duty of care. Dave School being the employer is vicariously liable for the acts of his employers, that is, Kelvin because he is the teacher. Reference Avraham, R. (2014). Database of state tort law reforms (5th). Gilbert, R. J., Gilbert, P. T. (2017).Maryland Tort Law Handbook. LexisNexis. Goldberg, J. C., Sebok, A. J., Zipursky, B. C. (2016).Tort Law: Responsibilities and Redress. Wolters Kluwer law business. Hofmann, D. A., Burke, M. J., Zohar, D. (2017). 100 years of occupational safety research: From basic protections and work analysis to a multilevel view of workplace safety and risk.Journal of Applied Psychology,102(3), 375. Kvorning, L. V., Hasle, P., Christensen, U. (2015). Motivational factors influencing small construction and auto repair enterprises to participate in occupational health and safety programmes.Safety science,71, 253-263. Phillips, J. A., Holland, M. G., Baldwin, D. D., Gifford-Meuleveld, L., Mueller, K. L., Perkison, B., ... Dreger, M. (2015). Marijuana in the workplace: Guidance for occupational health professionals and employers: Joint guidance statement of the American Association of Occupational Health Nurses and the American College of Occupational and Environmental Medicine.Workplace health safety,63(4), 139-164. Reese, C. D. (2015).Occupational health and safety management a practical approach. CRC press. Wright, J. (2017).Tort law and human rights. Bloomsbury Publishing.

Marketing Commodities Business and Services

Question: Describe about the Marketing Commodities for Business and Services. Answer: Introduction Marketing is the process of socializing the value of commodities and services to the customers with a target for selling the commodities and services. This process is quite vital procedure of business that concentrates on attracting the customers. If this functioning is appropriately planned and at the same time implemented properly then the firm can increase its sales, goodwill, brand, loyal customers, and profits. Now a day, business world desires to adopt every business in a workable marketing strategy as they can accomplished their aims and achieve high competitive benefits and at the same time could receive higher profits (Parker, 2016). Here, in this paper, the researcher has discussed the marketing strategy along with the marketing environment that presents the marketing analysis of Ecostore that aims to provide ecofriendly home care and beauty and personal care commodities. Company aims in proving its eco-friendly products to the environmentally friendly and aware consumers. The researcher has used different approaches and marketing strategy of Ecostore. This report discusses the marketing strategies like its products, customers, price, promotions; those are used by the company. And at last, the conclusion of the whole report has been provided that how and what strategies have been adopted by the company. Background and Positioning of Ecostore According to the website of Ecostore, the major aim of their business is to provide ecofriendly goods to the environmentally aware customers. The company was started by Malcolm Rands along with his wife Meanie in an eco-village in New Zealand. The company was founded in the year 1993. Malcolm Rands has always used sustainable and organic products in their layout but found that they are still very much exposed to toxic chemicals via cleaning products and body care products they are applying (Robin, 2003). Ecostore is a proud New Zealand Company, which is manufacturing its products in Auckland that are healthier for people and the environment. The Company first started its work on the laundry products with a commitment that their products would work as good as mainstream brands without creating any side effects. The commitment of the company still continues to today and still always examine the safety of an ingredient to the health of the people and to the environment. As the number of consumers grows, Ecostore went to Freemans Bay and opened its first retail store (Jackson, 2014). The company increased its products range that includes household cleaners, body and baby care commodities in 2005. The company got launched in the supermarkets of New Zealand in year the 2002, Australia in 2004, and in the United States in the year, 2009. In Ecostore, sustainable practices are all about to assured their business that remains viable and gives lasting advantages to the society and on environmental aspects. The firms approach to environmental strategy is accordance to the vigorous verification as well as regulation of material risks across entire phases of its business which begins from exploration to growth (Reinforcing sustainable practices by sharing cases of appropriation, 2013). The management of the company associates with all shareholders and apply their perspective in the decision-making within the company. The company owns and executes varieties of the products within different nations. The firms marketing environment includes the forces outside marketing which has impacts on marketing managements potentiality for establishing and maintaining accomplish transactions through its aimed consumers. The ranges of Ecostore are now over 100 products and have massive formulation and design makeover. The company was rebranded in the year 2012 and becomes more effective. For the successful management of the firm, it operates in a workforce that signifies its principles, values and the communities in which it functions. The company aims to recruit from its host societies to attract people who are committed to the accomplishment of the company as well as a flourish on performing in high performing groups (Skinner, 2002). The company is committed to developing the abilities and talents of its management. Ecostore now operates in over 100 products in New Zealand and is available in 900 supermarkets of Australia, Korea, Singapore, USA and many others. Sustainable Practices of Ecostore Sustainable practices rely on biodiversity along with its aligned ecosystem services like air and water. Today, competition for land and water resources is growing day by day and also there increases concentration from policy makers and various shareholders that effectively handle all these resources (Verbeek and Mommaas, 2008). In order to avoid environmental affects and at the same time to protect and safe environment, Ecostore has committed to environmental obligations which include that the company will not produce any product that can have a harmful effect on the environment. Ecostore is the only small and medium sized enterprise that is among the top five brands with ecofriendly results, along with the major companies like, Toyota and the Body Shop. The sustainable practices depend on the companys potentiality for obtaining a relevant quantity and quality of water (Bohannon, 2007). The CEO of the Ecostore Malcolm Rande stated that the ability of the company to stand out with hu ge brands in environmental products demonstrates the company determined to focus on providing healthier products and winning more customers. Ecostore, which was founded in the year 1993, was not only for providing products that are better for the environment but also for the health of peoples. Sustainability has been at the core of the company prospectus and objectives. The subject of the company regarding the sustainability is eco-friendly since its initiation. Malcolm Randes expresses that sustainability is a passion for their company and also works as a guide to it. The management of the Ecostore always ensures that the practices of sustainability get applied in the manufacturing process of the products (Rutkauskas, 2012). The Company also ensures that the practices are also involved in the selection procedures of suppliers, packaging, and other features of the business that includes staff management and the involvement of community. Eighty percent of the human population wants to buy products from organizations that are environmentally and socially responsible. Respondents of a research conveyed that the issue of sust ainability effects their choices or brand. Ecostore wants their consumers to look and examine critically the products they choose. The company regularly asks for feedback and response from its buyers, so that it could find some aided ways to enhance their products and service quality (Thiele, 2013). Company also identifies opportunities to educate the consumers on sustainability. . Marketing Strategy of Ecostore The marketing strategy of any company involves the examination of the market, and the question of which product to offer and what range of customers would be suitable for that price group. Ecostore has decided that there is a range of eco-friendly products demands due to continues pollution across the world (Robinson, 2012). Company marketing strategy involves the owning and operating the range of products that are only diversified with the tag of being environmental friendly. The strategy of the company has remained unchanged from the decade which has enabled it to gain superior margins throughout the economic and commodity cycles. Ecostore has always utilized a disciplined approach which has now become its proven strategy (Goodall, 2012). The strategy of the company thus allows it invest and grow their businesses throughout the economic cycles that have delivered them with strong relation with their shareholders. Some of the marketing strategy used by Ecostore has been mentioned be low: Ecostore main products, services, suppliers and customers Ecostore offers a wide range of commercial and health products. The company works in the field of Laundry, Dish wash; Home care products like hand and body wash products, skin and hair care products, baby and ultra-sensitive products. These products of the company are of good quality and always satisfy their customers. The suppliers and contractors list of this company also ranges in numbers. The company gets supply of its raw materials from major organization across the globe. Ecostore offers substitute products compare to other harsh products that are available at the retailers shop. The target audience for the Ecostore is that range or group of customers that have positive thinking regarding the eco-friendly products. The company also aims in targeting those females who dont want to affect their body and families from products that are made of toxic chemicals (Huang, Liang and Yi, 2015). As eighty percent of the people want sustainable products, the second target audience for the company is the females between the age group of 35-55. Ladies of these age bar are conscious about their family and environment and always chooses the best environmentally friendly products. Pricing Strategy of Ecostore Pricing strategy is one of the most important elements needed for the success of the company. It is directly related to the product positioning and is an important strategic issue. It is the strategy used by firms to attract customers into their company. Ecostore has a diverse range of opportunities in the todays world and also has the strength and flexibility to pursue these opportunities (Huang, Liang and Yi, 2015). The Company has implemented the strategy of safe productivity and quality assets to preserve the margins and for releasing stronger cash flows. Promotional strategy used by Ecostore Promotion means raising awareness among the customers of a certain product in order to generate sales and to create brand loyalty. It is one of the elements of marketing mix and if the strategy is implied appropriately, then it can play an important role in accomplishing the objective of the firm. The company has approached on a strategy that focuses on the value chain and developing cash returns to the shareholders. The company has created its value in all market conditions (?in?era et al., 2014). The company tremendously achieved growth after it started to sell eco-friendly products to consumers. The company has managed to create a reputed image before the people. The company is always focusing in emphasizing and characterizing the acquisition, mainly the influences of the products in the environment. The company has gained market share in the eco-friendly industry and has now become the market leader in the file of the eco-friendly products. Distribution strategy of Ecostore The foremost strategy of Ecostore is to own and operate large, low-cost and expandable assets that are distinguished by commodity, geography, and market. The strategies have made it imply more predictable business performance that reinforces the creation of values for shareholders, and other stakeholders. As the company is founded on diversification, it has recruited a workforce that reflects the values and the commodities in which it operates (Kim, Gi-Pyoung, 2010). The company aims in recruiting mostly from the host communities so that it can attract more calibre and capable individuals who are committed to the success of the organization. Ecostore is committed to developing the skills and talents of its workforce, and this makes the company look different from its competitors. Comparison of marketing mix between Ecostore and Earth Choice In order to meet worlds requirement for eco-friendly products is now the domain of the management of the Ecostore. One of major rival of Ecostore in terms of sell and revenue is another eco-friendly products manufacturer, namely, Earths Choice. The company has got an overall satisfaction rate of eighty percent in comparison to Ecostore, which got only seventy-five percent. Both the company has positive remarks in terms of cleanliness and environmental friendliness products (Kim, Gi-Pyoung, 2010). The average price for the laundry product of the Earth Choice is 6.65kg that is relatively lower than the price of Ecostore which is 8.35/kg. Another major competitor that wins over Ecostore in terms of price is Omo, which is a mainstream laundry brands and cost 6/kg for laundry products. SWOT Analysis of Ecostore Strengths- The foremost strength of the company is its environmental friendly products. This indicates to a point that the target market of the company would also the people who are eco-friendly. Another major strength of the company is that customers are getting satisfaction with its products. The sustainability programs of the company have been very positive in attracting customers towards the product which are ecofriendly. Strength of the company is its expansion in the range of products and high brand loyalty (Kim, Gi-Pyoung, 2010). The company has also expanded its e-commerce activities that have helped the company in getting more customers. Weakness- one of the foremost weaknesses of Ecostore is that the company has not yet managed to get number of layouts in the list developed countries except Australia. Many products of the company are at the verge of decline. Company also lacks expertise in advertising and many of its rivals just grab the market from their unique advertisement style. Opportunities- the world is now against the use of animal products, and as the products of Ecostore are eco-friendly it will surely gain more consumers. Ecostore has also the opportunity to expand its ecofriendly products program that will increase the awareness of organic and eco-friendly products to the people (Kim, Gi-Pyoung, 2010). Company can also expand its market through the medium of online sell, as there has continues increase in terms of online buyers. Threats- The major threat for the company is the shrinking and unstable economic condition that influence the people awareness and make them buy cheap and unhygienic products. Ecostore has also get tough competition in terms of body products as there are many rival companies that are also producing quality products. Another major threat for Ecostore is the risks of material supply. Conclusion and Recommendation From the above report, it has been concluded that in Ecostore, sustainable practices is all about assured their business that remains viable and gives lasting advantages to the society, environmental aspects. The firms approach to environmental strategy is accordance to the vigorous verification as well as regulation of material risks across entire phases of its business which begins from exploration to growth. The strategy of Ecostore is to own and execute broad, lower cost assets spread by market, commodity and to provide ecofriendly products. Their strategy has remained unmodified which has allowed them to give superior limits all over economic and product cycle for much more years (Esty and Winston, 2006). The study also identifies that Company can also expand its market through the medium of online sell, as there has continues increase in terms of online buyers. It also demonstrates that Ecostore is committed to developing the skills and talents of its workforce, and this makes the company look different from its competitors. Ecostore has implied various principles for their manufacturing and management practices that include the morals like developing products that are safer for the environment and are guaranteed to give better results than the ordinary market products. In order to avoid environmental effects and at the same time to protect and safe environment, Ecostore has committed to environmental obligations which include that the company will not use any of the toxic chemicals that are harmful for humankind and for environment. The firm also develops principles and values in their Environment GLD for guiding their business in developing compensatory actions. The company should look for its current issues and threats and need to make strategies according to it for gaining a competitive advantage over its competitors. Ecostore needs to implement various strategies in the form of acquisition, mergers, and joint venture to increase its market. The company should also advertise more and should also extend their market to the men. References Bohannon, J. (2007). Guiding Countries and Companies to Sustainable Practices. Science. ?in?era, J., Stejskal, J., Mach, M. and Lupa?, M. (2014). Organic food is fertilised at night: Why people (do not) buy environmentally friendly products. Envigogika, 9(1). Esty, D. and Winston, A. (2006). Green to gold. New Haven [Conn.]: Yale University Press. Goodall, C. (2012). Sustainability. London: Hodder Stoughton. Huang, C., Liang, W. and Yi, S. (2015). Cloud-based design for disassembly to create environmentally friendly products. J Intell Manuf. Jackson, T. (2014). Local Economy special edition on Australia and New Zealand: Commentary. Local Economy, 30(1), pp.5-11. Kim, Gi-Pyoung, (2010). A study on the CRM strategy for medium and small industry of distribution. journalofdistributionscience, 8(3), pp.37-47. Parker, M. (2016). Price-setting behaviour in New Zealand. New Zealand Economic Papers, pp.1-20. Reinforcing sustainable practices by sharing cases of appropriation. (2013). Archives of Design Research. Robin, L. (2003). Environmental Histories of New Zealand. New Zealand Geographer, 59(1), pp.67-68. Robinson, Z. (2012). Sustainability. Singapore: Marshall Cavendish Editions. Rutkauskas, A. (2012). Using Sustainability Engineering to Gain Universal Sustainability Efficiency. Sustainability, 4(12), pp.1135-1153. Skinner, B. (2002). Marketing in the New Millennium:. Journal of Pharmaceutical Marketing Management, 13(2), pp.73-80. Thiele, L. (2013). Sustainability. Cambridge: Polity. Verbeek, D. and Mommaas, H. (2008). Transitions to Sustainable Tourism Mobility: The Social Practices Approach. Journal of Sustainable Tourism, 16(6), p.629.

Social performance of Unilever an Example of the Topic Business Essays by

Social performance of Unilever Introduction: Need essay sample on "Social performance of Unilever" topic? We will write a custom essay sample specifically for you Proceed Every business house, no matter how big or small it is, has some social responsibilities which are needed to be met essentially. The prime goal of a corporate house is not only to run a profitable business and use community resources for its own gain, but also to provide adequate return to the society by taking active part in the development of the society within which it operates. A corporate house should respect and protect human rights and take efficient measures to ensure that they are not engaged in any kind incident relating to abuses of human rights. Not only that, a business house should also work in an environment friendly way. It should ensure that environment does not get deteriorated by its operation; rather it should take some effective measures in order to improve environmental conditions. The United Nation has also recognized social participation of corporate houses. It has taken a huge step in launching the worlds largest initiative for making corporate citizen socially responsible by introducing global compact in 2000 which enacted some universal principles that corporate houses should follow in order to operate in the global market in a more stable way and to build more prosperous and flourishing societies. This global compact launched by the United Nations actually engages players in the private sectors to identify and spread good corporate practices in the areas of human rights, labor rights, protection of the environment, and anti-corruption. (Rasche 2009, 513) The global compact includes ten principles in the areas of human rights, labor eight, environment, and anticorruption that a corporate house should follows. In the areas of human rights, a business house should extend support and respect the protection of human rights within the area of its influence, and ensure that they are not engaged in human rights violations. In case of protection of labor rights, a corporate house should pay respect to the right of collective bargaining and the freedom of labor association, should eliminate all types of compulsory or forced labor, should engage in effective abolition of child labor, and should avoid any sort of discrimination with respect to employment and occupation. As far as the environmental issue is concerned, every business house should undertake precautionary approach to meet environmental challenges, should take initiatives for promoting greater responsibility towards environment, and should encourage the development and implementation of environment friendly technologies. And finally, in the areas of anti-corruption, each business should take active measures against all kinds of corruption including bribery and extortion. (United Nations 2010) This paper will try to analyze how far one of the worlds most renowned corporate houses, Unilever, has performed towards meeting its social responsibilities, in other words to say, this paper seeks to examine to what extent Unilever has been successful in adhering the principles of the global compact. Social performance of Unilever: Unilever is world famous multinational company that owns a number renowned brands in the market of food, home and personal care, beverages etc. It operates on a global platform with a well persified product portfolio including famous brand like Persil, Dove, Flora, Knorr etc. it mainly manufactures food products along with home and personal care products. Its market has become so huge that its market has extended to as many as 150 countries. It has a huge employee base including 227,000 people worldwide. It is fully multinational company in the sense that in every continent, except Antarctica, it has its factories and operational companies. Over the years in order to extend its market power it has been following the method of acquisitions and take overs. Through a number of big acquisitions it now owns as many as 400 brands. (Brands for Life (Unilever 2010, 1)) Being such a large corporate house, the corporate social responsibility of Unilever is also supposed to be huge and it has rightly recognized its responsibility towards the society besides fulfilling its profit making objective. But recognition of responsibility is not enough, rather it is necessary to focus more on those activities which can help identifying the company as a socially responsible corporate house. Thus let us look at the performance of Unilever towards fulfilling its social responsibilities. As far as the companys responsibilities towards protecting the environment is concerned, the company has taken some effective steps towards producing its products in environment friendly ways. For example, it has taken some effective steps towards fulfilling its commitment of buying required palm oil from sustainable sources which are environmentally certified in order to meet the requirement for its businesses in entire Europe, Australia and New Zealand. In 2010, the company has been able to secure sufficient GreenPalm certificates for buying sustainable palm oil. GreenPalm is actually a certificate program for trading in palm oil which has been designed to tackle all sorts of environmental and social problems that are associated with he production of palm oil. However, in spite of gathering enough of GreenPalm certificates, the company has been criticized by Greenpeace fro causing deforestation. In 2008, Greenpeace UK Accused Unilever for securing palm oil from those suppliers who produced palm oil in such a way that the rainforest of Indonesia got damaged. One of the palm oil suppliers of Unilever was also accused of deforestation for the plantations of palm trees which threatened a species of monkey. (Environmental sustainability ((Unilever 2010, 1)) Although there are some criticisms and accusations against Unilever in the areas of environmental issues, one vital point should not be ignored that in all these cases Unilever responded in a positive ways by searching effective methods which should adhere environmental norms. In fact, the attempt of securing enough of GrenPalm certificates is an example of such an effort. Apart from buying palm oil from environmentally certified sources, the company has also taken a vital step towards bringing revolution in the tea industry by making the commitment of buying all its tea from ethical and sustainable sources. Being the owner of the worlds best selling tea brand, Lipton, the company aims at getting all its tea bags environmentally certified in the global market by 2015. This move marks the first step by any tea company in bring new sustainably certified tea in the market on a large scale. The company has established Lipton as a potential brand which can reassure its consumer about the tea sources. It always engages in improving the quality of the tea in an environment friendly way. However, one thing should not be ignored that while the company has trying to secure its raw materials from sustainable sources in order to protect environment, some times it gets accused of dumping of chemical waste. For example, Hindustan Lever, its Indian subsidiary, frequently has criticized for dumping chemical waste even in those places which are protected nature reserves. (Environmental sustainability ((Unilever 2010, 1)) In spite of having some allegations in the areas of protecting environment, the company has been able to establish itself as the first company which has placed due care towards using environment friendly raw materials for its products. This would essentially increase markets for its products and make the company more profitable and thus stakeholder can now get higher pidends. (Brammer, et al. 2005, p. 13) Unilever is also very active towards extending help to the community within the sphere of its influence at the time of need. For example, on January 15, 2010, Unilever had made a monetary donation of $500,000 in partnership with the United Nations World Food Programme to the devastating earth quake victims of Haiti. The company is, however, sometimes criticized for boosting racism through its advertisements. For example, in a recent advertisement of its skin lightening product, fair & Lovely it shows how a dark-skinned lady who used to be ignored by her employers and other men suddenly becomes attractive to all men and get glamorous career, this advertisement seems to be demoralizing for dark-skinned women. Not only that, the company has also introduced a new ice-cream in Austrailia with the name Mohr im Hemd which was earlier used for a chocolate speciality in order to refer naked wild Africans. The company however, refutes such allegations and claims that it has used the name after conducting a broad market study without having any critical feedback. (Respecting Rights (Unilever 2010, 1)) As far as its responsibility towards protecting labor rights is concerned, some important allegations has been made against the company, particularly against its subsidiaries in India and Pakistan. These allegations concerned the issues of use of child labor, site closures, freedom of labor associations, and collective bargaining. Where everyone is soughting for banning child labor, being one of the worlds most renowned MNC, Unilever is accused of using child labor in its manufacturing units. This kind of incident may take the company to the court which would not be very good for its reputation and stakeholder might sell their stakes in the company in the fear of bad outcomes. However, the company has been able to resolve most the complaints. ((Respecting Rights (Unilever 2010, 1)) As far as the areas of protecting human rights are concerned, the company has taken some effective steps. A very interesting point to be noted here is that although the company is criticsed for using child labour, in some areas it has taken some steps to stop exploitation of children. Fopr example, in Brazil, it is working with local community and governments to eliminate exploitation of children in the tomato plantations of its suppliers. Since 2003, the company has been able to protect as many as 22,000 children. The company has also taken some initiatives to improve the health and safety of the farm workers. (Respecting Rights (Unilever 2010, 1)) Conclusion: On the basis of the above analysis, it can be concluded that Unilever is quite aware of its social responsibilities and has made several commitments towards meeting these responsibilities. In fact, it has already started working in these areas. However, it would not be completely right to say that it has placed responsibility towards the society over its profit making objectives as the company still falters in some areas in properly meeting its commitments towards the society. While in one hand it has committed to protect labor rights, on the other hand it is quite active in employing child labor as it would reduce its production costs. The company seems to be more concerned about building its reputation as a socially responsible company by making enough of commitments than fulfilling them on a priority basis and hence very often it is accused of encouraging racism, violating labor rights, violating human rights, damaging environments. However, it should not be ignored that towards protecting the environment it has seriously taken some effective steps. Works cites: Unilever. 2010. Respecting Rights. http://www.unilever.com/sustainability/employees/rights/ (accessed 6th august, 2010) Brammer, S., Brooks, C. and Pavelin, S. 2005. Corporate social responsibility and stock return. UK Evidence from Disaggregate Measures. http://www.hedgefund-index.com/brooks-corporatesocial.pdf (accessed 6th august, 2010) Unilever. 2010. Environmental sustainability. http://www.unilever.com/sustainability/environment/ (accessed 6th august, 2010). Unilever. 2010. Brands for Life. http://www.unilever.com/brands/?WT.GNAV=Our_brands (accessed 6th august, 2010). United Nations. 2010. Global Compact. http://www.unglobalcompact.org/aboutthegc/thetenprinciples/index.html (accessed 6th august, 2010). Rasche, A. 2009. Business and Society. Business Society 48; 511.

The Umayyad Dome Of The Rock Analysis Religion Essay Example

The Umayyad Dome Of The Rock Analysis Religion Essay Example The Umayyad Dome Of The Rock Analysis Religion Essay The Umayyad Dome Of The Rock Analysis Religion Essay The Umayyad Dome of the Rock is one of the cardinal plant of Islamic architecture. At this point, it is deserving adverting the fact that the Umayyad Dome of the Rock is celebrated work of art and architecture, which had a figure of inexplicit significances among which it is possible to individual out political deductions and correlativities to Biblical Bibles. In add-on, the Umayyad Dome of the Rock reveals the impact of external factors, including the impact of Christianity and Judaism on the architecture of the dome. In this respect, it is deserving adverting the fact that, historically, Islam and Judaism were closely intertwined, although Islam had appeared centuries ago since the visual aspect of Judaism and Christianity. In this respect, it is deserving adverting the fact that many specializers ( Cowling, 2005 ) position Judaism as one of the major monotheistic faith, which became the precursor of such universe faiths as Christianity and Islam. In fact, the outgrowth of Islam w as the development of the new faith, which though had a batch of similarities to Judaism and Christianity. In such a context, the similarity between Islam, Christianity and Judaism can be viewed as the consequence of the historical interaction between these faiths. In this respect, it is deserving adverting the fact that the development of Islam was closely intertwined with Judaism and Christianity because representatives of these faiths have interacted since ancient clip. Even though Islam emerged in the 7th century AD, the population converted to Islam had an extended experience of interaction with Judaist, whereas Jews ever lived in Muslim states. In such a manner, the interaction between Islam, Christianity and Judaism was determined by the historical development of both faiths and it was grounded on the vicinity of both civilizations. In such a context, the inexplicit significance of the Umayyad Dome of the Rock reveals non merely concealed Islamic context and significance but besides it reveals the influence of Christianity and Judaism on Islam. At first glimpse the Umayyad Dome of the Rock is the manifestation of the traditional Islamic architecture. In this respect, it is deserving adverting the fact that the Umayyad Dome of the Rock was built in Jerusalem, the metropolis, which was sacred for Muslims every bit good as representatives of other mainstream faiths in the part, such as Judaism and Christianity. At this point, it is of import to put accent on the fact that the sanctity of Jerusalem was, after all, inherited by Islam from Judaism and Christianity ( Rabbat, 14 ) . Therefore, the building of the Umayyad Dome of the Rock in Jerusalem was an of import determination and, in all chance, it was determined by the importance of edifice in the political and spiritual context. In fact, the building of the Umayyad Dome of the Rock was the effort to demo the power of Islam and its domination in the Holy City Jerusalem. On the other manus, specializers point out that the Dome of the Rock has no instantly discernable intent or map other than the commemorating 1, and even that is riddled with uncertainnesss ( Rabbat, 12 ) . However, such uncertainness refering the intent of the building of the Umayyad Dome of the Rock is caused by the assortment of deductions refering the significance of the edifice and its intents. In other words, the diverseness of positions on the Umayyad Dome of the Rock leads to the outgrowth of legion readings of the significance of the edifice. At this point, it is deserving adverting the fact that the Umayyad Dome of the Rock represents the manifestation of the Islamic architecture. On the other manus, specializers point out that it is necessary to see the Dome as a memorial which used Biblical intensions and Christian-Byzantine signifiers to enforce Islam s presence in the Holy City. The combination would connote that the new religion considered itself the continuance and the seal of the two predating 1s: Hebraism and Christianity ( Rabbat, 12-13 ) . Such a decision derives from the monumental architecture and the location of the edifice. At this point, it is deserving adverting the fact that the Umayyad Dome of the Rock has incorporated elements of Biblical texts and Bibles. Hence, the Umayyad Dome of the Rock reveals the close links of Islam with other faiths, such as Christianity and Judaism. The similar tendencies between faiths can be traced by similarities of their spiritual constructs and thoughts. For case, Christianity, Islam and Judaism are monotheistic. In this respect, Judaism was one of the first monotheistic faiths, whereas Islam is one of the latest universe faiths, which had gained the public blessing and support of many trusters. Christianity, Judaism and Islam acknowledge one God merely, although each faith has its ain God. In add-on, similarities can be traced in sacred texts and books of Judaism and Islam. At this point, it is deserving adverting the fact that Islam and Judaism have similarities in sacred texts because their sacred texts are interrelated. To set it more exactly, they frequently refer to similar or indistinguishable events in the history and spiritual life of Jews and Muslims. As a consequence, they focus on similar events but the reading of these events every bit good as their inside informations may differ depending on the faith. Hence, the elements of Biblical texts and Christian and Judaist constructs can be traced in the Umayyad Dome of the Rock. At the same clip, it is possible to presuppose that the Biblical elements in the Umayyad Dome of the Rock can be determined by the effort of designers to demo the power of Islam and its high quality in respect to other faiths. In such a manner, the Umayyad Dome of the Rock could typify the high quality of Islam because it showed that all Biblical texts and sacred texts of Christianity and Judaism were incorporated in the Umayyad Dome of the Rock that implies their subordination to Islam. In add-on, specializers ( Rabbat, 15 ) point out the political deductions of the Umayyad Dome of the Rock. What is meant here is the fact that the Umayyad Dome of the Rock could be constructed to the show the power of the opinion dynasty. To set it more exactly, the opinion dynasty efforts to demo its regard to God and faith. In such a context, the building of the Umayyad Dome of the Rock was the manifestation of the effort of the governing dynasty to go forth its hint in history of Islam and to demo its power. At the same clip, the building of the Umayyad Dome of the Rock implied that the opinion dynasty is ageless because its regulation will last every bit long as the Umayyad Dome of the Rock bases. In such a context, the Umayyad Dome of the Rock has a symbolic political significance. In add-on, the edifice was constructed in Jerusalem, which was non merely the spiritual centre but besides the topic of heat political battle. For case, Crusades ever aimed at the invasion of Jerusale m, whereas Muslims ever attempted to continue the metropolis as the Holy City of Islam. Therefore, taking into history all above mentioned, it is of import to put accent on the fact that the Umayyad Dome of the Rock had multiple significances and deductions. In this respect, it is possible to individual out the spiritual, political and cultural deductions of the building of the Umayyad Dome of the Rock. The chief point of the building of the Umayyad Dome of the Rock was to demo the high quality of Islam and Islamic civilization over others and to demo the power of the governing dynasty under which the Umayyad Dome of the Rock was constructed. In such a manner, the Umayyad Dome of the Rock became a symbol of Islam in Jerusalem.

SC2C67C Rights, social justice and diversity. (Criminology subject) Essay

SC2C67C Rights, social justice and diversity. (Criminology subject) - Essay Example His major thesis was that the basic equalities that we all share as ‘citizens’ in modern western industrialized democracies have the effect of reducing or ameliorating basic inequalities. In T.H. Marshall’s view, citizenship should mean an enhancement in the concrete substance of civil life, a general reduction of risk and insecurity, an equalisation between the more and less fortunate people in all areas and at all levels (p.1965). The main purpose of citizenship according to T.H. Marshall is to achieve a fuller measure of equality, an enrichment of the various aspects of which the status is made, and an increase in the number of those on whom the status of citizenship is bestowed. Equalisation is not so much between classes as between individuals within a population which is now taken as one class. Equality of status is considered to be more important than equality of income (Dwyer, 2004: p.1965). The rights of citizenship: Dwyer (2004: p.1965) states that T.H. Marshall had delineated three rights, as integral to citizenship: civil (legal), political and social: The civil element is composed of the rights necessary for individual freedom – liberty of the person, freedom of speech, thought and faith, the right to own property and to conclude valid contracts, and the right to justice. The political element is the right to participate in the exercise of political power, which includes universal suffrage, which is the right to vote without restrictions such as property qualifications, and the right to hold public office. The social element is the whole range from the right to basic economic welfare and security, to the right to share in the full in the social heritage, and to live a civilized life according to the standards prevailing in society (Dwyer, 2004: p.1965). The duties of citizenship: Corresponding to the rights are the duties of citizenship: paying taxes and insurance contributions, education